The World Wildlife Foundation

We do not have expensive offices in New York,hundred square miles, their preservation can help
London & Paris. Our offices are modest, lowmaintain a host of other species making use of the
cost, situated in small towns and rural areas to keepsame habitat. The puma is also an icon of wild nature.
down the costs. Endangered species are our mainWorld Wildlife Foundation is leading efforts to restore
worry. We intend to save as many as we can, buypumas to preferred former habitats and to put a
land for conservation and preserve the bio diversitystop to the extirpation of pumas in regions where
habitats for the animals.they still live.
Foremost among the means we use are to getSouthern Pumas in Argentina and Chile are at great
together with landowners, convince landowners torisk. The population of pumas is declining alarmingly.
join with us, not to shoot or trap animals thatOur current programme is dealing with this by
threaten their livestock. In return for the help of theenrolling the landowners of Argentina and Chile to
landowners we give landowners financialhelp preserve the puma despite the depredations the
compensation when the big cats or other animals killpuma makes by killing sheep and guanacos which are
livestock as prey. This brings benefits for allthe lifeblood of the landowners.
participants. Landowners feel good about helping.In return for not killing or trapping the pumas we will
Landowners do not enjoy being cast as bad guys.compensate enrolled landowners participating in our
Now, they are not. Save the animals. Provide land asscheme who submit claims for compensation where
their habitat. Keep them safe.Pumas have killed the livestock of the landowner. We
The World Wildlife Foundation puma logo symbolizesthen have the co-operation of landowners. In fact
not only our continuously work in taking an effectivewe have their enthusiastic participation.
step on regarding wildlife protection but also ourIn addition, we know from the compensation claims
broader mission, future benefits of keeping the earththe dates and locations of puma killings of sheep and
safe.guanacos and this allows us to plot the numbers of
A number of the world's most important biologistspumas and their territories. All of this is valuable data
have anticipated that protecting habitat foressential for conservation. Everyone gains.
wide-ranging felines such as pumas will conserve 90The assistance of landowners is crucial. But we need
percent or more of overall biological diversity.your support to make the long term survival of the
Because pumas necessitate home ranges of severalpuma beyond doubt.