| Hello, Friend: | | | | "Do You Want to Know the Truth of How to Lose |
| Headlines are the most important part of your entire | | | | Weight?" |
| sales letter. Think of the last time that you went to | | | | "At Last, Learn the Truth of How to Live a Better |
| the book store and bought a book. Why did you pick | | | | Lifestyle" |
| it up? What was the first thing you saw when you | | | | 11. Protect |
| looked at it? | | | | "How to Protect Your Family Even When You Are |
| Chances are pretty good that you picked the book | | | | Away From Home" |
| up after reading the title, and then turned the book | | | | "At Last, a Secure Way to Protect Your |
| over and read the back. After deciding the book | | | | Investments" |
| looked interesting, you decided to purchase it. You | | | | 12. Life |
| pulled out your wallet and spent $8-$18 because of a | | | | "Here's How to Live the Life You've Always Dreamed |
| catchy headline and some good text on the back of | | | | About" |
| the book. You became a "conversion." | | | | "Discover the Secrets to a Happy Love Life" |
| Headlines need to convert people's interest. The only | | | | 13. Here |
| purpose of a headline is to make the reader read | | | | "Here, You Will Find What You Have Been Looking |
| your first sentence. It then takes a good first | | | | For" |
| sentence to make the reader read the second | | | | "If You Want to Get Rich Online, Start Here" |
| sentence and the third, etc. Getting people to your | | | | 14. Discover |
| website is easy - getting them to become a sale, is | | | | "Discover the Secret New Way to Protect Your |
| not. | | | | Investment" |
| Try as often as you can to incorporate one of your | | | | "Here is Where You Will Discover Secrets That Will |
| key benefits into your headline. For example, | | | | Change Your Life" |
| someone advertising a new air purifier could say: | | | | 15. Yes |
| "Facts You Should Know About How to Instantly Kill | | | | "Yes, At Last, Your Search Is Over!" |
| 99.9% of Air-Born Bacteria That Will Harm Your | | | | "Yes, Send Me My Free Report!" |
| Family." | | | | 16. Bargain(s) |
| See? You're taking the benefit, which is, "Kills 99.9% | | | | "Looking For a Bargain? Look No Further!" |
| of air born bacteria," and turning it into a catchy | | | | "Now Introducing the Best Bargain You'll Ever Find |
| headline. | | | | Online" |
| Also remember: | | | | 17. Do You |
| Words in quotation marks are read and retained 80% | | | | "Do You Want to Discover Your True Potential?" |
| more often! | | | | "Do You Want to Buy a Bargain?" |
| Most copywriters make the mistake of writing the | | | | 18. Love |
| copy first, and then the headline. This is wrong! Never | | | | "Here Is How to Protect The Family You Love While |
| do that. Always write a killer headline first, and then | | | | You Are Away From Home" |
| write your killer copy. | | | | "Looking For a Bargain? You'll Love This!" |
| Here's the Words You've Been Waiting For! | | | | 19. Hate |
| 1. Announcing | | | | "Do You Hate Spam As Much As We Do? Read On!" |
| "Now announcing the secrets to acne treatment." | | | | "How Much Do You Hate Your Sky-High Interest |
| "Announcing: Going out of business sale!" | | | | Rate?" |
| 2. Secrets of | | | | 20. How Much |
| "How to Discover the Secrets to Better Intimacy." | | | | "You Have No Idea How Much This Will Change Your |
| "Order now, and Discover the Secrets of Success!" | | | | Life" |
| 3. New | | | | "How Much Is Too Much to Change Your Life?" |
| "Now Announcing This New Secret That Everybody | | | | 21. How Would |
| Is Talking About!" | | | | "How Would You Like to Lower Your Mortgage |
| "Discover New Secrets to Weight Loss!" | | | | Payment?" |
| 4. Now | | | | "How Would You Like to Win a Free Vacation to the |
| "The Time To Buy Is Right Now." | | | | Bahamas?" |
| "There Has Never Been a Time Like Right Now!" | | | | 22. This |
| 5. Amazing | | | | "This Idea Can Change Your Life!" |
| "Order Now for Your Amazing New Kit" | | | | "This Is Your Chance to Change Your Life" |
| "Now Introducing the Most Amazing New Vacuum | | | | 23. Only |
| Cleaner" | | | | "Previously Only Shared to 200 People" |
| 6. Facts (You Should Know) | | | | "Only You Can Decide to Change Your Life" |
| "Facts You Should Know About Healthcare" | | | | 24. Sale |
| "Facts You Should Know About Weight Loss" | | | | "Buy Now - This Is a One Time Sale!" |
| 7. Breakthrough | | | | "Don't Walk Away From the Greatest Bargain Sale of |
| "Click Here For Your Breakthrough New Report" | | | | Your Life!" |
| "Now Announcing a Medical Breakthrough" | | | | 25. Free |
| 8. At Last | | | | "Download Your Free Report!" |
| "At Last, an Easy Way to Make Money Online!" | | | | "570 Free Sales Letters and Business Forms!" |
| "At Last, the Answers You Deserve!" | | | | 26. You |
| 9. Advice to | | | | "You Are the Only Person Who Can Change Your |
| "Advice to Lower Your Mortgage Payments by Half!" | | | | Life" |
| "Advice on How to Stop Acne Before It Happens!" | | | | "You Must Act Now" |
| 10. Truth of | | | | 27. |