| -- End Ad Box ---> | | | | building and the Express By Holiday Inn Liverpool John |
| The hotel market in Liverpool, European Capital of | | | | Lennon Airport which is located en route to the new |
| Culture 2008 has come a long way over the past | | | | airport terminal. |
| decade. The number of bedrooms in the city has | | | | Hotel room rates and occupancy in the city have |
| doubled since 1999, and the standard of | | | | grown steadily over the previous five years, with |
| accommodation has improved considerably. | | | | hotels in Liverpool now experiencing a Revpar in |
| Many of the cities established properties have been | | | | excess £67.00 across all market segments, with |
| extensively refurbished including the Great George | | | | much higher averages been recorded at the top end |
| Hotel which was acquired by Centre Island Hotels in | | | | of the market. Occupancy has also grown steadily |
| 2000 and is now the Holiday inn Liverpool City | | | | and is now in excess of 70%. |
| Centre, and the famous Britannia Adelphi Hotel which | | | | 2007 will see the launch of a number of exciting new |
| is presently undergoing a multimillion pound | | | | hotel projects in the city, including proposals to build |
| refurbishment which will see the existing property | | | | the cities first five star hotel at Princes Dock, and the |
| completely refurbished and the addition of a new | | | | launch of the much awaited Beatles themed Hard |
| conference and banqueting suite with capacity for up | | | | Days Night Hotel. More exciting launches are planned |
| to 800 delegates. | | | | for 2008 and beyond, with global operators including |
| In addition to this there has been a raft of new | | | | Jurys Doyle, Thistle and Guoman, and BDL Staybridge |
| openings in the city across all market sectors, | | | | all currently working on projects in the city. |
| including the Marriott Liverpool City Centre, Crowne | | | | What is for sure is that the hotel market in Liverpool |
| Plaza Hotel, Radisson SAS Hotel, Express by Holiday | | | | is constantly evolving into an ever more challenging |
| Inn Liverpool Albert Dock, and most recently the | | | | and rewarding environment for the cities operators, |
| Hope Street and Malmaison Hotels in the city centre. | | | | from large chains to independent operators, all of |
| In addition to this, Liverpool John Lennon Airport has | | | | whom are working hard to successfully maintain and |
| seen two new openings in the form of the Marriott | | | | develop their market share. |
| Liverpool South which is located in the old airport | | | | |