Marketing and Maintaining Your Whistler Properties: Direct-Rentals

Owning a Whistler rental property: it’s aboutrental management companies—who often
realizing a dream. But it’s also about sustainingdemand your participation with them be exclusive)
yourself long enough to enjoy the dream. While- Charge whatever you’d like, and receive 100%
some relish the idea of relinquishing control of theirof the profits
real estate investment and letting someone else doThe Cons of Trying Direct-Rentals
the dirty work, others prefer to take matters in toMuch like any project undertaken without external
their own hands.support, doing direct-rentals in Whistler can be
In our last article, we assessed the pros and cons ofoverwhelming:
using a rental manager to handle the ins and outs of- Complete control means more tasks to accomplish
renting out your Whistler vacation home. Weand duties to juggle
discussed marketing, emergencies, reservations and- Responsibility to process payments, refund damage
commissioned nightly rentals. Of course, using a rentaldeposits and field complaints
manager is not the only option.- Process of attracting and screening guest
Today, we’ll hit the other end of the spectrum- Organizing cleaning rotations, emergency contacts
and discuss the parameters of direct-rentals.and maintenance
Whistler Direct-Rentals: Breaking Down the ExpensiveWhere Do Homeowners Advertise Their Whistler
Wall Between Owners and GuestsProperties?
Owner-direct rentals are exactly what they soundDoing direct-rentals does not necessarily mean relying
like: owners renting their properties directly toon word of mouth or community bulletin boards to
Whistler guests. Instead of using a rental manager tocommunicate the availability of your Whistler
entice customers, owners undertake the taskproperty. Many owners use online directories to help
themselves. They advertise their property, screenwith the marketing of their properties, and others
guests, update their reservation calendars, collectemploy online software to manage their
payments and are completely responsible for theadministrative tasks. An example of online directories
guests’ experiences in their home.that support owner-direct rentals include:
Owners have complete control over how often a- Owner Direct Vacations
guest rents their property and must employ their- - Vacation Rentals by Owner (VRBO)
own resourcefulness to advertise their vacancies and- Home Away
maintain their property.Each business varies in its commitment to customer
The Pros of Trying Direct-Rentalsservice for both Whistler property owners and those
Many of the pros associated with trying direct-rentalslooking to book Whistler accommodations. It’s up
have to do with asserting control over your Whistlerto you to decide if owner-direct rentals are for you,
property.and whether you’ll need an external business to
- Control over guest screening and enhanced peaceturn your money making potential into a profitable
of mindreal estate venture.
- No fees to pay to a rental managerBe sure to read our third and final article about
- Personalized calendar—only rent when you wantWhistler property management, where we outline
to or need tothe pros and cons of owner-assistant rentals in
- Multiple advertising options (unregulated by a strictWhistler.