| Visit Britain, whose mission it is to build the value of | | | | Charles McCrow, Managing Director of The |
| tourism to Britain, has included a grading system for | | | | Apartment Service and a founder member of the |
| serviced apartments into their Quality in Tourism | | | | ASAP supports setting standards within the rapidly |
| initiative, to give clients an independent, objective and | | | | growing serviced apartment industry. We have long |
| reliable grading against which to judge serviced | | | | believed that serviced apartment ratings are a great |
| apartment providers. | | | | concept and throughout the 1990´s we |
| The grading system was presented two years ago | | | | sponsored Egon Ronay´s Hotel Guide, who then |
| to the Association for Serviced Apartment Providers | | | | set the grading standard for serviced apartment |
| (ASAP), who immediately took to the idea and | | | | establishments. |
| assisted Quality in Tourism to develop the concept. | | | | |