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The World's Coolest FranchIce

Samuel Johnson said it almost 300 years ago,flashing across the cold, crisp sky, bathing
and  I  still  believe  it  today  ...the ice in a blue-green glow that melds
Nature's wonder with that of man's. The
"If you're tired of London, you're tired ofIceHotel is breathtaking in every sense of
life."the word. It's an experience which will be
etched  into  your  memory  forever.
I enjoy many locations around the world, but
none so much as London. It's the center ofThus, it wasn't a surprise to me when, during
civilization, as far as I'm concerned. Ifa trip to Stockholm a couple of years ago, I
something is 'happening' there, then it'schecked into the Nordic Sea hotel and noticed
worth  taking  note.a scaled-down replica of the IceBar adjacent
to the lobby. I loathe queues, so
That's why I was quite impressed to see thefortunately, I was there on a quiet night and
IceBar  had  set  up  shop  on Heddon Street.there was no 30-minute limit in effect. I
donned the thermal cloak and gloves they
You don't need to have a taste for vodka inprovide, ordered an Absolut citron and
all its forms, but it helps. That's not onlyproceeded to mingle in search of someone to
because Absolut is the financial power behindshare a toast of 'Skol!'. Trust me, it wasn't
this motif, but because there is ahard  to  do!
historically-established reason why cultures
from cold climates got this creative with aIts presence was such a 'natural' in
potato. Not only does it 'warm' a soul fromStockholm that I've thought more than once
the inside, but in the realm of Absolut, itsince then that the IceBar meets the criteria
comes in more guises than you've got time tofor being a fixture in that center of chic
try in a 30-minute session. That happens tothat  is  London.  And  now  it's  happened.
be a customer's time limit in the IceBar,
which also limits the number of icebarfightsThe £12 cover is reasonable, the drinks
on  record.are Absolut, the sculptures and decor are
changed periodically --- the cumulative body
This is a spinoff of the famous IceHotel inheat does cause melting over time, so
the Swedish arctic zone. If you like tore-building is a necessity --- and the
travel, then this is a required destination.atmosphere is the only thing that is always
It's only a 90-minute flight from Stockholmwarm. After all, who's going to pay for a
to Kiruna, where you've got a choice of30-minute stay, garbed in silver thermals,
snowmobile or dogsled (hint: take the sled)and not be in a festive mood? It's a perfect
to complete your journey to the icy climes ofaddition  to  any  festive  itinerary.
Jukkasjaervi in Sweden's portion of Lappland.
It's situated along the banks of the TorneIn chatting with the lovely blonde svensk
River, widely acclaimed as being the sourceflicka tending bar that evening, I discovered
of the purest water in Europe, if not thethat Absolut is so pleased with the IceBar
world.concept that they're deploying them
elsewhere. Besides Stockholm, they opened a
I think this is one of the most spectacularfranchice (I couldn't resist the pun) in
scenes in existence. Everything isMilan before venturing into London. That
constructed of pure ice, from the chambers tomakes sense. Stockholm's ambience is
the furniture to the decor (world-classquiet-stylish and Milan's is lively-stylish.
sculptures from global artists areIf the IceBar succeeds in those cities, then
commissioned to create them each season) toit's  ready  to  move up to a London setting.
the glassware. The all-ice wedding chapel is
booked far in advance and the theater stagesIt succeeds spectacularly. After one visit,
world-class  productions.and 30 minutes of Absolut, you may just reach
for the cellphone and book reservations for
The beds do make the concession of thermalthe  IceHotel,  then  and  there.
sleeping bags, which are amazingly
comfortable, but even if you do get a bitIf so, you'll join a growing list of those
chilled here, I guarantee you'll be convincedwho have found that drinks in your ice can be
it was worth it. I cannot think of a moremore fun than ice in your drinks.
majestic locale to view the Northern Lights



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