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PageRank for Websites: Is There More to the Web?

Google's PageRank has been around for for. So in turn, a website uses words to
years, and in the opinions of a lot of connect with that visitor. So how does
e-business owners, it can make or break a that search engine know which bunch of
site. Lately, with Google's fingers in words are relevant, and which are not?
every pie, it seems important to remind By comparing them to all the other words
everyone that there is more to a website on the site. Keyword meta tags are still
than just PageRank. PageRank is a term used to tell the search engines in a
that relates to the algorithm that Google glance what the site is about, but thanks
uses to rank a website in its search to a bunch of unscrupulous web designers
engine. Coined by Larry Page, one of the and SEO's, meta tags are not as important
engineers of Google, PageRank has come to as they used to be, because it is too
mean so much to webmasters and SEO's that easy to manipulate search results using
it dictates how we market a website. But keywords alone. Keyword meta tags in
let me coin a few terms of my own. (Or, relation to the actual words on a page
borrow them from others, perhaps...) And determine how important those keywords
while some of these concepts are included actually are in a search, or "keyword
in the PageRank algorithm themselves, density". Simply put, keyword density is
it's often helpful to be reminded that how dense those keywords are in the
there are many factors that a webmaster actual content of a webpage. But it's
should concentrate on, and not just one not just about individual pages; it's
overwhelming aspect. It bothers me that about the scope of keyword density in
Google's toolbar's PageRank indicator general for an entire site. If a page
"measures the IMPORTANCE" of a page; has nothing to do with what the website
important to them, perhaps, especially in pertains to, then most likely, it won't
light of the release of the Google get listed.LinkRankIf you've done any
Toolbar for Firefox on July 7th. But reading at all on search engine
lack of PageRank doesn't mean that your optimization, then chances are you've
site isn't important. So how do you let come across link popularity and its
the search engines, Google in particular, importance in optimization. PageRank
know that? This article is a collection initially measured how important a
of the phrases that indicate the behavior website was by its back links, or a
of search engines search engine's perception of votes for a
today.FreshRankCurrently there is patent site. But you can't do any kind of
application in the US Trademark Office search on link popularity without coming
from Monika Henzinger, published on June across a dozen or so ads that tell you
30, 2005, that certifies that she has a that you can just buy your back links.
way of determining a document's It seems to be pretty popular these days
"freshness" which we will name FreshRank, to purchase your back links. This is not
coined such by Michael Martinez on to be confused with hiring an SEO. Using
Cre8asite Forums. The abstract says that an SEO consultant to market all aspects
one of the problems is that the "last of a website is probably a far better
modified since" attribute isn't always long term investment than to buy a bunch
correct, and even if a webmaster has of links. We live in a world where we've
figured out they can change the date, it gotten used to getting what we want RIGHT
still doesn't fool Google. What Google NOW. Whatever happened to patience is a
looks for is actual modified content. As virtue? Anymore, patience is a nostalgic
far as how Google determines how old a concept, and is almost as antiquated as
document may be is still somewhat of a dime-store sodas.There are changes in the
secret. Monika is attempting to patent a works to help curb the back links
more explicit form of freshness, since controversy, with seven new search
not all search engines use the "last exclusions, by placing a hold delay on
modified since" attribute anyways, and newer sites that have launched with
stating that search engines need a more seemingly huge amounts of back links
reliable way of determining overall before the site has even had a chance to
updated content. Well, I for one, happen take off. John Scott of Cre8asite Forums
to agree.But consider this: some offered an opinion based on a source who
websites don't need to be updated. Does used to work with a current Google
this mean they aren't fresh? Not likely. employee:"The probation does not apply to
Think for a moment about that government new sites. It applies to links. When the
bill that was put into action 10 years algorithm was deployed certain older
ago. No new fresh content there. What links were grandfathered in. After that,
about the scientific formula for links will be (are being) given partial
penicillin? I don't think that changes credit, and be essentially on
much. And what about the historical 'probation.'""It applies to links, not
account of the Trojan War? Pretty much sites. And the age of the link is not the
stays the same. Most businesses adopt only factor. The IP range of the links
terms and conditions or a privacy policy and other considerations are made, and
that is designed to stay the same. So the person who I discussed this with said
it'll be interesting to see how the that Krishna Bharat is at Google
patent, if approved, will pan out in primarily to develop and implement this
regards to this type of information. new algorithm. It is supposed to
There is no mention in the patent radically change the way links are
application of "gauging whether the page evaluated."Spammers have traditionally
continues to be a currently relevant harvested links in the way that my
citation." Even Google mentions how neighbor harvests soybeans: more is
fresh a website's content is as a problem more. But it's the relevant links that
in a recent patent application. So it achieve the well placed rankings.
will be interesting to see if the new Spammers artificially inflate search
FreshRank will truly help. As my engine rankings through many links, most
grandfather used to say, "Well, we will of which don't relate to the sites
just see what we'll see." content whatsoever. Gone are the days of
Indeed.TrustRankThis is a term link farms; I tried to search for one the
trademarked by Google. Google has this other day, and couldn't find a single
to say about TrustRank: "Web spam pages one. Now it is the day of the
use various techniques to achieve "directories". When compiling links for
higher-than-deserved rankings in a search a client, we get a lot of requests for
engine's results. While human experts can link exchanges. A site, for example,
identify spam, it is too expensive to that relates to search engine
manually evaluate a large number of optimization should stick to links to
pages. Instead, we propose techniques to other sites that have to do with the
semi-automatically separate reputable, Internet and search engines. So why on
good pages from spam. We first select a earth would they want to exchange links
small set of seed pages to be evaluated with Bahamas Vacation Packages? It seems
by an expert. Once we manually identify that the way to get around the
the reputable seed pages, we use the link non-relevant links these days is to
structure of the web to discover other create a directory with many different
pages that are likely to be good. In this categories that relate to just about
paper we discuss possible ways to anything. I can't stress enough that
implement the seed selection and the these things are going to be examined by
discovery of good pages. We present the search engines before too long, and
results of experiments run on the World it is best to just not partake. It is
Wide Web indexed by AltaVista and very difficult to pass up a link exchange
evaluate the performance of our for a new webmaster, especially when they
techniques. Our results show that we can are striving so hard to get those inbound
effectively filter out spam from a links. But it just isn't worth
significant fraction of the web, based on it.AgeRankI've known several a-company
a good seed set of less than 200 that has rushed out to register a domain
sites."The paper they are referring to is name just in case they need it in five or
a 12 page abstract dealing with Google's so years. This might be a good idea for
TrustRank, found at Stanford University's now, but in five years, will it matter?
site. In essence, TrustRank is a way to No one knows. AgeRank is a fairly new
cut down on spam and filter out content idea that has occurred to webmasters as
that is not relevant to the searcher in far as importance to search engines.
order to bring them results they really There are a lot of sites out there that
want. While there is no way to implement exist for the sole purpose of spamming.
techniques to include Google's TrustRank And with Google's recent stance on
currently, what this means to you as a spamming (just look at the infamous
website owner is simple: don't spam the Traffic Power fiasco), search engines are
search engines! Spam is defined as email taking into account the longevity of a
related in Webster's, but the term has domain as well as all the other factors.
come to mean any unwanted information or However, all of the webmasters out there
propaganda that may have been received with brand new sites can take heart: it
through deceptive measures on the part of is theorized that AgeRank only makes up
the sender. To a search engine, spam is about 1% of the PageRank algorithm.
hyperlinked pages that are intent on After all, it should matter too much that
misleading the search engine. So as long a website that has been around for years
as you are genuinely trying to keep your should have more importance than a new
nose clean, you should be okay, right? site, especially if the new site has far
Generally, this is true, but you should more relevance to what the searcher is
still be careful. The best policy is to looking for. Google's number one goal is
develop your website for your visitor, to bring the visitor the most relevant
and not for the search engines; you'll do search results.There is, however, a
well every time.NicheRankThis is a term patent application in the works that
that I'm simply making up. If you Barry Schwarz of the SEO Round Table
contact the Small Business Administration calls this the "sandbox effect," because
for a packet for starting a business, you it's a place where the new sites can
get a 26 page questionnaire about your where they can all play nicely away from
niche product. There are many aspects to the real sites until they've had a chance
NicheRank. Ideally, offering a product to prove themselves. In an explanation
that no one has ever though of before is of why new sites rank well at first, then
the best niche to be in. Not everyone drop into obscurity, Schwarz said, "the
can have that brand new invention that only pattern I see from the threads is
everyone just has to have, however. So that these are new sites. I see a wide
offering product in a saturated market is range of back links reported, a wide
still possible, but you still have to range of styles of on-page optimization.
find your niche market. What is it about Only pattern is the site was launched
your product that is different from all after December." The patent will be just
the rest? Why should someone buy from another weapon in the arsenal against
you instead of from one of your spammers. Those spammers ruin it for the
competitors? Whether it's about price, rest of us, don't they? But it seems
or freebies with purchase, unbeatable that it could work for new sites as well,
customer service, or selection, you are contradicting the idea of a damaging
not just selling a product; you are sandbox effect. Google cites two current
selling your company. And this is what problems with the way search engines
makes up NicheRank. How effective will work: FreshRank and LinkRank. The
you be at penetrating a field, and then sandbox effect will simply delay PageRank
stealing some of that market share? I for a site, so as to give PageRank
can't remember what movie this was in, validity again, and not just something
but the saying "You gotta have a gimmick" any old Joe with enough cash can simply
is still tried and true. So what's your purchase. So for the small business
gimmick? How does it apply to search owner, this can mean something important.
engines?In an article by Scottie For the spammer, however, it could be
Claiborne, she talks about the devastating.ConclusionGoogle's PageRank
infomercials that you see on TV. One in isn't going anywhere-at least not yet.
particular, the "Chocolate Dream", was Perhaps during the PageRank blackout in
nothing more than an age-old concept: late May, 2005 had some webmasters
the double boiler. But this established celebrating that PageRank finally bit the
product was given a new spin by the dust, though most of them worried it
makers of the "Chocolate Dream", which wasn't coming back, especially those that
made it seem like something you just purchased theirs. But it did, of course.
couldn't live without. I love watching So while PageRank plays, in my opinion,
those shows on HGTV that turn old things wreaks far too much havoc upon the mental
into new things. They are still the same stresses of any webmaster or SEO, and has
basic widgets, but they get a makeover to far too much importance in the minds of
turn them into something different. I'm some, it's probably around for good, but
not a garage saler by nature, as I just bringing back the original purpose of
don't have the time, but I like seeing PageRank can only mean good things for
what possibilities those old items have those who are truly deserving.There is a
for becoming potentially new ones. rumor that there are going to be some
What's your "Chocolate Dream"?Search major implementations of these changes
engines are excited over new things, even sometime this summer. Even though this
if you have an "old thing" that seems is a rumor, it is one that makes me
new. In fact, search engines penalize cringe a bit. Humans don't like change;
for duplicate content, and may not rank we are creatures of habit-me especially.
those sites at all. So you have to make But change I will, because that is what
your product different than the rest of the industry is all about. I believe
them out there, even if it IS the same some of the change will have to do with
thing. And that's those concepts outlined in the many
NicheRank.ContentRankYou've heard the old patent applications, and link changes
saying: Content is King. Too many times will be the first to start. I'd bet my
someone develops a website and firstborn on it.My goal in writing this
concentrates on how pretty or flashy it article today is to remind you of the
has to be. As an SEO, updating content importance of doing what you should do
to keep a website fresh has always been a best: concentrating on your website, and
priority. Now, more than ever, as the what it has to say, and what it means to
algorithms of search engines change your visitors, instead of what it may
(almost daily, it seems) and the mean to search engines. This isn't a
jump-on-the-bandwagon-follow-Google's-lea game in which the competitor with the
d patenting of every idea that pertains most money wins. When you have that
to search engines (this month there are down, everything else will fall into
eight that I could count), webmasters place.Jennifer E. Sullivan is an Internet
have to concentrate on what their website Business Consultant who specializes in
has to say, and not just a bunch of search engine optimization and web
pretty pictures, JavaScript, and flash marketing. She holds a Bachelor of
intros. But then again, I knew that Science in Business Administration and
already. In a way, the search engine Marketing from Kansas University. She has
patent craze is forcing webmasters to do written several web marketing articles,
what they should be doing already, and including "Hiring An SEO Consultant: 10
get them back to basics: words.When a Reasons Why You Should", "Let's Not
visitor is using a search engine, they Forget About the Little Guy", and
use words to find what they are looking "Success for the Early Entrepreneur".




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