| Email marketing is it. These days, just about every | | | | was hard to get someone in the Bahamas to see |
| profession and industry has an email marketing | | | | your adverts. Now, all you have to do is send them |
| campaign. What is the thing with email marketing? | | | | an email. |
| Why is everyone exploiting the seemingly cheap | | | | 3. The cost of email marketing is far below any |
| opportunity of advertising? | | | | current advertising cost. You get feedback as quickly |
| Recent estimates have shown that email marketing is | | | | as two days after your first message is sent out. |
| one of the cheapest forms of advertising that has | | | | Unlike the snail mail that takes about six weeks to |
| ever existed. Next to "word of mouth" which has an | | | | process, your feedback and orders can start pouring |
| intensely exponential viral effect, email marketing | | | | in almost immediately after the mail is sent out. In |
| take sits in its rightful place. | | | | direct mail marketing, it costs between $6 and $8 |
| Almost everyone has an email these days. What is | | | | -depending on the destination- to get your adverts |
| the cost of the email? Sometimes, nothing. Currently, | | | | across to your clients and prospective customers. But |
| over 186 million people have email addresses in the | | | | with email marketing, it costs less than $1.2 to get it |
| United States and an estimated 1.2 billion worldwide. | | | | across. |
| This means that approximately one in every six | | | | 4. It is easier to meet and exceed sales targets in |
| people on earth has an email. | | | | less than half the period it used to take. For instance, |
| The potentials of email marketing are staggering. | | | | Robert Allen who is the major "proponent" of the |
| Never in the history of mankind has such an avenue | | | | Nothing Down method used these days in Real |
| to sell and market one's products to a huge audience | | | | estate and Co-author of the One Minute Millionaire |
| presented itself as it has this time. As a result, people | | | | Bestseller, stunned the world when he said he was |
| are harnessing the potentials of email marketing | | | | going to gross $24000 in just 24 hrs. The Press |
| which is still growing. The benefits of email marketing | | | | obviously thought it was a big joke when he set out |
| are astounding. | | | | with nothing more than $100 in his pocket on that |
| 1. With email marketing, the whole world is in a | | | | Fortune-filled day. To cut the long story short, he not |
| matter of speaking available with just a touch of the | | | | only exceeded that target, he made almost four |
| button. You can sell your products services, | | | | times the stipulated target -grossing in total over |
| consultancy to so many people across the globe. | | | | $90000 in 24 hrs! The secret? He sent an email to his |
| 2. Clients and customers are no longer restricted to a | | | | subscribers -some of whom were not residents of |
| specific geographic location as the market now | | | | the United States- with an irresistible offer who |
| exceeds all boundaries. You can be in one corner of | | | | bought the products from him in 24 short hours. The |
| your room in Fiji Island and send an offer to | | | | potential of email marketing is still being exploited. As |
| someone in faraway Iceland. People outside a | | | | time passes by, there will be more innovations in this |
| geographical territory can benefit from the goodies | | | | aspect of advertising campaigns. |
| previously restricted to that territory. For instance, it | | | | |