| Email marketing is it. These days, just about | | | | goodies previously restricted to that |
| every profession and industry has an email | | | | territory. For instance, it was hard to get |
| marketing campaign. What is the thing with | | | | someone in the Bahamas to see your adverts. |
| email marketing? Why is everyone exploiting | | | | Now, all you have to do is send them an |
| the seemingly cheap opportunity of | | | | email. |
| advertising? | | | | |
| | | | 3. The cost of email marketing is far below |
| Recent estimates have shown that email | | | | any current advertising cost. You get |
| marketing is one of the cheapest forms of | | | | feedback as quickly as two days after your |
| advertising that has ever existed. Next to | | | | first message is sent out. Unlike the snail |
| "word of mouth" which has an intensely | | | | mail that takes about six weeks to process, |
| exponential viral effect, email marketing | | | | your feedback and orders can start pouring in |
| take sits in its rightful place. | | | | almost immediately after the mail is sent |
| | | | out. In direct mail marketing, it costs |
| Almost everyone has an email these days. What | | | | between $6 and $8 -depending on the |
| is the cost of the email? Sometimes, nothing. | | | | destination- to get your adverts across to |
| Currently, over 186 million people have email | | | | your clients and prospective customers. But |
| addresses in the United States and an | | | | with email marketing, it costs less than $1.2 |
| estimated 1.2 billion worldwide. This means | | | | to get it across. |
| that approximately one in every six people on | | | | |
| earth has an email. | | | | 4. It is easier to meet and exceed sales |
| | | | targets in less than half the period it used |
| The potentials of email marketing are | | | | to take. For instance, Robert Allen who is |
| staggering. Never in the history of mankind | | | | the major "proponent" of the Nothing Down |
| has such an avenue to sell and market one's | | | | method used these days in Real estate and |
| products to a huge audience presented itself | | | | Co-author of the One Minute Millionaire |
| as it has this time. As a result, people are | | | | Bestseller, stunned the world when he said he |
| harnessing the potentials of email marketing | | | | was going to gross $24000 in just 24 hrs. The |
| which is still growing. The benefits of email | | | | Press obviously thought it was a big joke |
| marketing are astounding. | | | | when he set out with nothing more than $100 |
| | | | in his pocket on that Fortune-filled day. To |
| 1. With email marketing, the whole world is | | | | cut the long story short, he not only |
| in a matter of speaking available with just a | | | | exceeded that target, he made almost four |
| touch of the button. You can sell your | | | | times the stipulated target -grossing in |
| products services, consultancy to so many | | | | total over $90000 in 24 hrs! The secret? He |
| people across the globe. | | | | sent an email to his subscribers -some of |
| | | | whom were not residents of the United States- |
| 2. Clients and customers are no longer | | | | with an irresistible offer who bought the |
| restricted to a specific geographic location | | | | products from him in 24 short hours. The |
| as the market now exceeds all boundaries. You | | | | potential of email marketing is still being |
| can be in one corner of your room in Fiji | | | | exploited. As time passes by, there will be |
| Island and send an offer to someone in | | | | more innovations in this aspect of |
| faraway Iceland. People outside a | | | | advertising campaigns. |
| geographical territory can benefit from the | | | | |