| According to some marketing experts if Coca-cola | | | | franchising, they will not no longer start from scratch |
| would decide to liquidate its business, its brand alone | | | | and undergo the nitty gritty ropes of introducing a |
| would cost well over $26 billion. This is quite absurd | | | | new product in the market. Introducing and launching |
| assertion for ordinary people who are not adept with | | | | a new product in the market will require a lot of |
| the intricacies and importance of establishing a | | | | resources creating media hype to generate consumer |
| powerful corporate ID branding, or more commonly | | | | interest. Marketing and advertising are very |
| known as corporate identity. Try asking how often | | | | expensive nowadays, but many companies are all too |
| you would hear yourself and other people ask for | | | | willing to spend just to generate interest and |
| Coke instead of ordering for cola. Just imagine how | | | | recognition from consumers, which would ultimately |
| many billions of people around the world who share | | | | lead to an increase in the catered market and |
| the same such influential perception and association | | | | product sales. |
| of the brand. This is undeniably a very valuable asset | | | | Unarguably, the corporate arena is a complex and |
| in the world of marketing and advertising - creating a | | | | dynamic world. There are always new opportunities |
| highly and strong corporate ID branding. | | | | and possibilities that await every businessman, along |
| Some would readily argue that Coke have been in | | | | with a number of competitors who are ready to |
| the business for centuries and have already achieved | | | | pounce of even the slightest sign of weakness on |
| the good reputation, certainly a force to reckon with | | | | your part. Apart from the cutthroat competition, |
| in the soft drink industry. However, this is also | | | | there is also the constant interaction between your |
| achievable on small businesses. With the right | | | | company and the consumer market. Big companies |
| positioning and branding, you can be able to develop | | | | who have gained much experience would claim that |
| a prominent corporate ID branding for you own | | | | one of the key ingredients to success is to listen to |
| market niche. This basically means that you will be | | | | the demands of the consumers. By developing keen |
| able to increase brand recognition and demand for | | | | sensitivity, you will know the preferences of your |
| your products and services, permit you to increase | | | | market niche, and would be in a better position to |
| your prices just a little, and ultimately improve the | | | | other the products that are specifically designed to |
| consumers value perception of your products and | | | | cater their needs and wants. Therefore, it is highly |
| services. | | | | important to properly manage and maintain a strong |
| This is why franchising is still a highly lucrative | | | | corporate ID branding no matter what industry you |
| business in modern times, businessmen basically pay | | | | may be in to survive the all too fickle world of |
| for the powerful corporate ID branding of a certain | | | | business. |
| product, service or a business entity. Through | | | | |